Sabertooth was engaged by Avid's Professional Audio unit to create a number of high-resolution still imagery of their audio hardware for marketing, advertising and packaging purposes.
Detailed CAD files of Avid's products provided the starting place for each of these projects. The CAD files were converted, processed, consolidated and sometimes updated in MODO (The Foundry's 3D application). Once the geometry was finalized physically plausible materials were created for each component and detailed texture maps were assigned to create all of the text for the many buttons and ports found on these products.
The images were rendered at very high print resolutions and prepped in Photoshop with separate layers for shadows, reflections and lights so Avid's in-house Photoshop artists could finalize the imagery for web, broadcast and packaging delivery.