Sabertooth was engaged by The Monterey Bay Aquarium's Seafood Watch program to create a large number of still and animated imagery to help consumers and businesses make choices for healthy oceans. According to the Seafood Watch website: Seafood Watch recommendations are science-based, peer reviewed, and use ecosystem-based criteria. Since 1999, we've distributed over 40 million pocket guides, our smartphone application has been downloaded nearly a million times and we have close to 200 partners across North America, including the two largest food service companies in the U.S.
Detailed models of ocean creatures were meticulously modeled, painted and animated in 3D. Purse seining, mid-water trawling, bottom trawling, long-lining and dredging were just some of the fishing techniques that had to be accurately simulated with 3D animation. In order for these methods to be portrayed accurately a large amount of information on both fish species and fishing techniques had to be gathered and absorbed. Monterey Bay Aquarium Producer Christy Chamberlain was instrumental in aiding Sabertooth during this process.
You can learn more about the Seafood Watch program at their website.