Symantec came to Sabertooth for their 2014 viral Holiday Video. The spoof involved excited children ripping open their presents and freaking out to their shiny new box of Norton Utilities. Footage of children opening various gifts (iPhones, Harry Potter DVDs, Hanna Montana guitars...etc) and completely freaking out were licensed for use. We went in and painstakingly (an understatement) matted out the actual gifts in After FX and composited in a 3D model of the Norton Utilities box. Tracking was done in After FX as well as a ton of hand tracking in MODO in order to match both the moving cameras and the wildly flailing children's hands.
There was some discussion about how much work to put into the tracking and matting. Initially the idea was to make it *very* obvious that the boxes were intentionally comped in to add to the silliness of the joke. The agency we were working with however wanted to push for more seamless composites. I wish we had stuck with the original 'intentionally bad' direction. I think it would have helped the joke out. As impossible as it is to essentially hand track and matte a 3D box into handheld, shaky cam footage from the 90's (with flailing kid hands and wrapping paper on top of it) - the results were good enough to cause some confusion. A lot of people thought that the ads were real and didn't get the joke.
I thought the results were pretty funny though...the music was changed on this version since I think the final music used for the ads was also an odd decision...but that's how production works sometimes.