Sabertooth Productions excels at creating photo-realistic product renderings utilitzing your product's CAD data.
Sabertooth was engaged by The Monterey Bay Aquarium's Seafood Watch program to create a large number of still and animated imagery to help consumers and businesses make choices for healthy oceans. According to the Seafood Watch website: Seafood Watch recommendations are science-based, peer reviewed, and use ecosystem-based criteria. Since 1999, we've distributed over 40 million pocket guides, our smartphone application has been downloaded nearly a million times and we have close to 200 partners across North America, including the two largest food service companies in the U.S.
Detailed models of ocean creatures were meticulously modeled, painted and animated in 3D. Purse seining, mid-water trawling, bottom trawling, long-lining and dredging were just some of the fishing techniques that had to be accurately simulated with 3D animation. In order for these methods to be portrayed accurately a large amount of information on both fish species and fishing techniques had to be gathered and absorbed. Monterey Bay Aquarium Producer Christy Chamberlain was instrumental in aiding Sabertooth during this process.
You can learn more about the Seafood Watch program at their website.
Avid NAB 2015
Avid came to Sabertooth Productions to create a large number of new product renders to debut at NAB 2015. Detailed CAD files of Avid's products provided the starting place for each of these projects. Sabertooth utilized The Foundry's MODO to bring in the CAD data, frame the shots, add realistic materials and render out the scenes.
Some of the images were rendered in OTOY's Octane GPU rendering engine. MODO has a very nice Octane plug-in that allows you to easy construct Octane materials in MODO's schematic viewport. Octane performed exceptionally well and was able to render out 4K images very quickly using a Titan X GPU.
The images were rendered at very high print resolutions and prepped in Photoshop with separate layers for shadows, reflections and lights so Avid's in-house Photoshop artists could finalize the imagery for web, broadcast and packaging delivery.
Symantec came to Sabertooth for their 2014 viral Holiday Video. The spoof involved excited children ripping open their presents and freaking out to their shiny new box of Norton Utilities. Footage of children opening various gifts (iPhones, Harry Potter DVDs, Hanna Montana guitars...etc) and completely freaking out were licensed for use. We went in and painstakingly (an understatement) matted out the actual gifts in After FX and composited in a 3D model of the Norton Utilities box. Tracking was done in After FX as well as a ton of hand tracking in MODO in order to match both the moving cameras and the wildly flailing children's hands.
There was some discussion about how much work to put into the tracking and matting. Initially the idea was to make it *very* obvious that the boxes were intentionally comped in to add to the silliness of the joke. The agency we were working with however wanted to push for more seamless composites. I wish we had stuck with the original 'intentionally bad' direction. I think it would have helped the joke out. As impossible as it is to essentially hand track and matte a 3D box into handheld, shaky cam footage from the 90's (with flailing kid hands and wrapping paper on top of it) - the results were good enough to cause some confusion. A lot of people thought that the ads were real and didn't get the joke.
I thought the results were pretty funny though...the music was changed on this version since I think the final music used for the ads was also an odd decision...but that's how production works sometimes.
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Adobe requested that Sabertooth Productions create a short video detailing the new features of their photo editing package Lightroom. Sabertooth used screen recording techniques to capture clean HD video of the new software in use. The screen capture footage was spiced up with some motion graphics and editing to quickly and clearly explain Lightroom 5's new photo editing features.
Sabertooth was engaged by Avid's Professional Audio unit to create a number of high-resolution still imagery of their audio hardware for marketing, advertising and packaging purposes.
Detailed CAD files of Avid's products provided the starting place for each of these projects. The CAD files were converted, processed, consolidated and sometimes updated in MODO (The Foundry's 3D application). Once the geometry was finalized physically plausible materials were created for each component and detailed texture maps were assigned to create all of the text for the many buttons and ports found on these products.
The images were rendered at very high print resolutions and prepped in Photoshop with separate layers for shadows, reflections and lights so Avid's in-house Photoshop artists could finalize the imagery for web, broadcast and packaging delivery.
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Pinnacle Engines approached Sabertooth Productions to provide a MOA ('Mechanism of Action') animation explaining their unique opposable piston and sleeve valve engine. While we're accustomed to creating MOA animations for our Medical, Biotech and Hi-tech clients at Sabertooth - this was our first animation for the automotive industry.
The goal of the animation was to showcase Pinnacle's opposable piston technology by contrasting it to a standard internal combustion engine. Numerous features like improved heat dissipation (resulting from Pinnacle's unique sleeve valves) were highlighted during the coarse of the animation.
The models in the animation are a combination of custom 3D modeling from Sabertooth and prepped CAD files provided by Pinnacle.
Sabertooth was contracted to provide a Mechanism of Action (MOA) animation for Provent Sleep Apnea Therapy. The animation's function is to explain the mechanism behind Provent's technology and demonstrate it's effective treatment for Obstructive Sleep Apnea (OSA). The Provent's Sleep Apnea device was modeled, rendered and animated in MODO. The initial geometry was brought in as a CAD file and retopologized into a subdivision surface object using MODO's retopo tools. Once the subD object was created a number of deformers were added to allow the animated MOA to faithfully replicated how the actual device works.
Sciton came to Sabertooth to create a short mechanism of action animation for their Halo medical laser. We were able to take the CAD data of their Halo product into MODO and quickly create an animatable 3D asset. After the 3D animation was rendered some post work for the laser flashes was done in After FX.